Creating a culture innovation and creativity

 Option 1: Imagine you are creating a new innovative company in technology or pet industry

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Option 2: Use a company from the technology or pet industry that interest vb you.

Write a 3-5 page business report in which you:

Identify which option you chose and indicate the products and services the company provides.

Describe  the ideal qualities and characteristics of the company employees in  terms of creating a creative and innovative culture 

Describe the ideal background and experience needed for company leaders to foster a culture of creativity and innovative

Identify two most important leadership qualities and characteristics the employees should have to be effective leaders

Discuss the ideal organizational culture and how it would foster creativity and innovation among employees.

Use at least three quality resources in this assignment.. Wikipedia and similar websites do not qualify as quality resources.